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CIW Social Media Specialist Sample Questions (Q51-Q56):

NEW QUESTION # 51
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?

A. Manage and mitigate
B. Asses and evaluate
C. Identify and resolve
D. Monitor and revise

Answer: C

NEW QUESTION # 52
A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available. What kind of business client would best benefit from this social media strategy's?

A. A mobile pet grooming service.
B. A franchise restaurant company with 30 locations.
C. An art gallery selling antique paintings.
D. A gourmet food truck selling upscale sandwiches.

Answer: D

Explanation:
A gourmet food truck would benefit the most from a social media strategy that includes daily posts about its location and product availability. This is because a food truck's business model relies on constantly changing locations, and potential customers need real-time updates on where they can find the truck. Additionally, daily posts can help build a loyal following by keeping customers informed and engaged with the brand. Franchise restaurants, art galleries, and mobile pet grooming services have more stable locations and schedules, reducing the need for such frequent updates.

NEW QUESTION # 53
Which of the following is a social media optimization technique that can aid in search engine optimization?

A. Creating as many posts as possible, regardless of user engagement.
B. Make sure all social media posts link back to your company's Web site.
C. Share content from third parties that will engage users.
D. Filling out all social media profiles completely.

Answer: B

Explanation:
Linking social media posts back to the company's website is a key social media optimization technique that supports search engine optimization (SEO). These backlinks help increase the website's visibility and authority, as search engines consider the quality and quantity of inbound links when ranking sites. By consistently driving traffic from social media to the website, the brand can improve its search engine rankings, attract more visitors, and potentially increase conversions.
References:
* "The Ultimate Guide to Social Media SEO," Hootsuite Blog.
* "Social Media and SEO: How Social Media Can Help Your SEO Strategy," Moz.

NEW QUESTION # 54
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

A. Conversion attribution
B. Click-through rates
C. Total revenue earned
D. Cost per click

Answer: B

NEW QUESTION # 55
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

A. Analysis of current user demographic segmentation.
B. Development of a persona.
C. A social media audit.
D. A social media audit and a list of social media goals.

Answer: D

NEW QUESTION # 56
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